The use of Islamic attribute in food product marketing: expert views
The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113436/1/113436.pdf |