Customers’ emotional impact on star rating and thumbs-up behavior towards food delivery service apps
This study explores the intricate relationship between emotional cues present in food delivery app reviews, normative ratings, and reader engagement. Utilizing lexicon-based unsupervised machine learning, our aim is to identify eight distinct emotional states within user reviews sourced from the Goo...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EnPress Publisher, LLC
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113868/1/113868.pdf |