Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of G...
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John Wiley and Sons Ltd
2024
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author | Chang, Jennifer Yee-Shan Lim, Xin-Jean Luo, Xi Cheah, Jun-Hwa Morrison, Alastair M. Hall, C. Michael |
author_facet | Chang, Jennifer Yee-Shan Lim, Xin-Jean Luo, Xi Cheah, Jun-Hwa Morrison, Alastair M. Hall, C. Michael |
author_sort | Chang, Jennifer Yee-Shan |
collection | UPM |
description | Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour and environmentally friendly tourism behaviour. The associations of emotions with environmentally responsible behaviour were also moderated by eco-travel cravings. The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism. |
first_indexed | 2025-02-19T02:49:10Z |
format | Article |
id | upm.eprints-113893 |
institution | Universiti Putra Malaysia |
last_indexed | 2025-02-19T02:49:10Z |
publishDate | 2024 |
publisher | John Wiley and Sons Ltd |
record_format | dspace |
spelling | upm.eprints-1138932025-02-04T08:23:54Z http://psasir.upm.edu.my/id/eprint/113893/ Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings Chang, Jennifer Yee-Shan Lim, Xin-Jean Luo, Xi Cheah, Jun-Hwa Morrison, Alastair M. Hall, C. Michael Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour and environmentally friendly tourism behaviour. The associations of emotions with environmentally responsible behaviour were also moderated by eco-travel cravings. The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism. John Wiley and Sons Ltd 2024-07 Article PeerReviewed Chang, Jennifer Yee-Shan and Lim, Xin-Jean and Luo, Xi and Cheah, Jun-Hwa and Morrison, Alastair M. and Hall, C. Michael (2024) Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings. International Journal of Tourism Research, 26 (4). art. no. e2695. ISSN 1099-2340; eISSN: 1522-1970 https://onlinelibrary.wiley.com/doi/10.1002/jtr.2695 10.1002/jtr.2695 |
spellingShingle | Chang, Jennifer Yee-Shan Lim, Xin-Jean Luo, Xi Cheah, Jun-Hwa Morrison, Alastair M. Hall, C. Michael Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings |
title | Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings |
title_full | Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings |
title_fullStr | Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings |
title_full_unstemmed | Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings |
title_short | Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings |
title_sort | modelling generation z tourists social responsibility toward environmentally responsible behaviour the role of eco travel cravings |
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