Cars are ready to fly: urban air mobility and psychological process of sustainable travel mode choices
Objective: This study is designed to predict individuals’ pro-social behavior in their choice of travel modes. Specifically, the consumer adoption process and the norm activation model are incorporated as the overarching theoretical model in consideration of the relative advantages of urban air mobi...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Routledge
2024
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