Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions
Travel vlogs are considered as video forms of online review, usually generated by tourists and mainly shared on social media platforms. They provide a visual and personal perspective of a destination, inspiring and guiding viewers on where to go and what to do. This study identified the impact of tr...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114624/1/114624.pdf |
| _version_ | 1824452437807726592 |
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| author | Islam, Md. Tariqul Kumar, Jeetesh Yee, Wong Foong Hussin, Siti Rahayu Ragavan, Neethiahnanthan Ari |
| author_facet | Islam, Md. Tariqul Kumar, Jeetesh Yee, Wong Foong Hussin, Siti Rahayu Ragavan, Neethiahnanthan Ari |
| author_sort | Islam, Md. Tariqul |
| collection | UPM |
| description | Travel vlogs are considered as video forms of online review, usually generated by tourists and mainly shared on social media platforms. They provide a visual and personal perspective of a destination, inspiring and guiding viewers on where to go and what to do. This study identified the impact of travel vlog videos on tourists’ visit intentions by collecting 231 responses from Bangladeshi residents with a structured, self-administered survey. The findings indicated that tourists perceive travel vlog videos as valuable and trustworthy based on the quality of travel vlog information and vlogger credibility, which subsequently influence the tourists to adopt the vlog information and their visit intention. Theoretically, this study contributes by extending the Information Adoption Model (IAM) with information trust and tourists’ visit intention. Practically, the present study provides several implications for tourism stakeholders, specifically destination marketing organisations (DMOs). Finally, the study concludes by indicating several limitations and recommendations for future research. |
| first_indexed | 2025-02-19T02:50:31Z |
| format | Article |
| id | upm.eprints-114624 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2025-02-19T02:50:31Z |
| publishDate | 2024 |
| publisher | University of Primorska |
| record_format | dspace |
| spelling | upm.eprints-1146242025-01-21T05:00:25Z http://psasir.upm.edu.my/id/eprint/114624/ Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions Islam, Md. Tariqul Kumar, Jeetesh Yee, Wong Foong Hussin, Siti Rahayu Ragavan, Neethiahnanthan Ari Travel vlogs are considered as video forms of online review, usually generated by tourists and mainly shared on social media platforms. They provide a visual and personal perspective of a destination, inspiring and guiding viewers on where to go and what to do. This study identified the impact of travel vlog videos on tourists’ visit intentions by collecting 231 responses from Bangladeshi residents with a structured, self-administered survey. The findings indicated that tourists perceive travel vlog videos as valuable and trustworthy based on the quality of travel vlog information and vlogger credibility, which subsequently influence the tourists to adopt the vlog information and their visit intention. Theoretically, this study contributes by extending the Information Adoption Model (IAM) with information trust and tourists’ visit intention. Practically, the present study provides several implications for tourism stakeholders, specifically destination marketing organisations (DMOs). Finally, the study concludes by indicating several limitations and recommendations for future research. University of Primorska 2024-08 Article PeerReviewed text en cc_by_sa_4 http://psasir.upm.edu.my/id/eprint/114624/1/114624.pdf Islam, Md. Tariqul and Kumar, Jeetesh and Yee, Wong Foong and Hussin, Siti Rahayu and Ragavan, Neethiahnanthan Ari (2024) Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions. Academica Turistica, 17 (2). pp. 163-177. ISSN 1855-3303; eISSN: 2335-4194 https://www.hippocampus.si/ISSN/2335-4194/17.163-177.pdf 10.26493/2335-4194.17.163-177 |
| spellingShingle | Islam, Md. Tariqul Kumar, Jeetesh Yee, Wong Foong Hussin, Siti Rahayu Ragavan, Neethiahnanthan Ari Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions |
| title | Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions |
| title_full | Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions |
| title_fullStr | Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions |
| title_full_unstemmed | Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions |
| title_short | Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions |
| title_sort | camera to compass unravelling the impact of travel vlogs on tourist visit intentions |
| url | http://psasir.upm.edu.my/id/eprint/114624/1/114624.pdf |
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