Acculturation of consumerism among the Orang Asli community in Jelebu, Negeri Sembilan
This article is based on the research results which were intended to identify consumerism trends among the Orang Asli , particularly with regards to purchase of luxury goods and management of their finances. The concept of consumerism refers to the motivation of an individual to identify himself or...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/12918/1/12918.pdf |