Students' online shopping behavior: an empirical study
The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. Such marketers' awareness of the factors affecting Malaysian buyers’ attitude can further develop their marketing strategies in converting potential customers into active ones, while maintaining...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marsland Press
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/13045/1/Students%27%20online%20shopping%20behavior%20an%20empirical%20study.pdf |