Conceptualising the service excellence and its antecedents: the development of the structural equation model
Increasing and maintaining service excellence in the tourism and hospitality industry are known to enhance the customers’ satisfaction and could bring more profits to the organisations. This conceptual paper focuses on the antecedents of service excellence, in particular the relationship with servic...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Teknologi MARA (UiTM) Malaysia
2010
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/13750/1/Conceptualising%20the%20service%20excellence%20and%20its%20antecedents%20the%20development%20of%20the%20structural%20equation%20model.pdf |