Current trends and opportunities for halal restaurants in Thailand: a conceptual framework
The food and beverage business is a vital part of the tourism sector. This was among the top five sources of income for Thailand, worth 448 billion baht in 2015, and may continually increase due to the expansion of the tourism industry. More than 20 million tourists visit Thailand every year, so tou...
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| Format: | Article |
| Language: | English |
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Human Resource Management Academic Research Society
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14646/1/14646.pdf |
| _version_ | 1825945467907735552 |
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| author | Wannasupchue, Wannasiri Othman, Mohhidin Ungku Zainal Abidin, Ungku Fatimah Che Ishak, Farah Adibah Mohamad, Siti Fatimah |
| author_facet | Wannasupchue, Wannasiri Othman, Mohhidin Ungku Zainal Abidin, Ungku Fatimah Che Ishak, Farah Adibah Mohamad, Siti Fatimah |
| author_sort | Wannasupchue, Wannasiri |
| collection | UPM |
| description | The food and beverage business is a vital part of the tourism sector. This was among the top five sources of income for Thailand, worth 448 billion baht in 2015, and may continually increase due to the expansion of the tourism industry. More than 20 million tourists visit Thailand every year, so tourist attractions should have a variety of restaurants that should not only have food that tastes great, but also excellent service and hygienic conditions. Therefore, halal certification for food services is required when halal tourism becomes significant. Having halal status would provide a competitive advantage and accommodate the expanding market share among Muslim and non-Muslim customers. However, there is an emerging opportunity for halal restaurants, with the number of halal establishments in some regions of Thailand being inadequate for people who want to try halal food. Furthermore, some halal restaurants run by Muslim owners are not certified by a halal certification body. The objectives of this paper are to review literature on halal certification and to provide recommendations and guidelines on the opportunities in establishing a halal restaurant in Thailand. Finally, we will look into the importance of the halal status in attracting more Muslim and non-Muslim restaurant owners who have not been certified halal yet to apply for the certification. |
| first_indexed | 2024-03-06T07:31:59Z |
| format | Article |
| id | upm.eprints-14646 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:31:59Z |
| publishDate | 2019 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | upm.eprints-146462019-04-09T03:44:28Z http://psasir.upm.edu.my/id/eprint/14646/ Current trends and opportunities for halal restaurants in Thailand: a conceptual framework Wannasupchue, Wannasiri Othman, Mohhidin Ungku Zainal Abidin, Ungku Fatimah Che Ishak, Farah Adibah Mohamad, Siti Fatimah The food and beverage business is a vital part of the tourism sector. This was among the top five sources of income for Thailand, worth 448 billion baht in 2015, and may continually increase due to the expansion of the tourism industry. More than 20 million tourists visit Thailand every year, so tourist attractions should have a variety of restaurants that should not only have food that tastes great, but also excellent service and hygienic conditions. Therefore, halal certification for food services is required when halal tourism becomes significant. Having halal status would provide a competitive advantage and accommodate the expanding market share among Muslim and non-Muslim customers. However, there is an emerging opportunity for halal restaurants, with the number of halal establishments in some regions of Thailand being inadequate for people who want to try halal food. Furthermore, some halal restaurants run by Muslim owners are not certified by a halal certification body. The objectives of this paper are to review literature on halal certification and to provide recommendations and guidelines on the opportunities in establishing a halal restaurant in Thailand. Finally, we will look into the importance of the halal status in attracting more Muslim and non-Muslim restaurant owners who have not been certified halal yet to apply for the certification. Human Resource Management Academic Research Society 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14646/1/14646.pdf Wannasupchue, Wannasiri and Othman, Mohhidin and Ungku Zainal Abidin, Ungku Fatimah and Che Ishak, Farah Adibah and Mohamad, Siti Fatimah (2019) Current trends and opportunities for halal restaurants in Thailand: a conceptual framework. International Journal of Academic Research in Business and Social Sciences, 9 (1). pp. 235-247. ISSN 2222-6990 http://hrmars.com/index.php/papers/detail/IJARBSS/5392 10.6007/IJARBSS/v9-i1/5392 |
| spellingShingle | Wannasupchue, Wannasiri Othman, Mohhidin Ungku Zainal Abidin, Ungku Fatimah Che Ishak, Farah Adibah Mohamad, Siti Fatimah Current trends and opportunities for halal restaurants in Thailand: a conceptual framework |
| title | Current trends and opportunities for halal restaurants in Thailand: a conceptual framework |
| title_full | Current trends and opportunities for halal restaurants in Thailand: a conceptual framework |
| title_fullStr | Current trends and opportunities for halal restaurants in Thailand: a conceptual framework |
| title_full_unstemmed | Current trends and opportunities for halal restaurants in Thailand: a conceptual framework |
| title_short | Current trends and opportunities for halal restaurants in Thailand: a conceptual framework |
| title_sort | current trends and opportunities for halal restaurants in thailand a conceptual framework |
| url | http://psasir.upm.edu.my/id/eprint/14646/1/14646.pdf |
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