Information sources on culinary tourism for France,Italy and Thailand.
In the present information age, customers may be overloaded with informa- tion from multiple media sources (Lurie 2004). Information search can be de- fined as “the motivated activation of knowledge stored in memory or acqui- sition of information from the environment” (Engel, Blackwell and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Taylor & Francis
2008
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/15227/1/Information%20sources%20on%20culinary%20tourism%20for%20France.pdf |
| Summary: | In the present information age, customers may be overloaded with informa-
tion from multiple media sources (Lurie 2004). Information search can be de-
fined as “the motivated activation of knowledge stored in memory or acqui-
sition of information from the environment” (Engel, Blackwell and Miniard
1995: 494). Based on the definition, information search behavior comprises
internal and external sources (Beatty and Smith 1987). Specifically, internal
information can be linked to individual, personal and previous experience.
On-the-other-hand, external information search can be related to information
from other outside sources, for example information in the print and electron-
ic media, word-of-mouth, and marketing intermediaries (Beatty and Smith
1987; Engle, Blackwell and Miniard 1995).
This study aims to explore the effects of information sources on travelers’ inten-
tion to visit culinary destinations. The main purpose of this study was to explore
the effects of information sources on travelers’ intention to visit three well
established culinary destinations, i.e. France, Italy, and Thailand. These desti-
nations were selected during the focus group session. Two research questions
were developed for this study: a) What sources of information are considered
most important to travelers interested in visiting a culinary destination?; and
b) What is the moderating effect of demographic characteristics on the rela-
tionship between information sources and travelers’ intention to visit? |
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