Malaysia as a culinary tourism destination: international tourist's perspective
This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clea...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Teknologi MARA (UiTM) Malaysia
2010
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/15519/1/Malaysia%20as%20a%20culinary%20tourism%20destination.pdf |