The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/15573/1/The%20roles%20of%20public%20relations%20in%20an%20environmental%20awareness%20campaign%20a%20case%20study%20of%20SWM%20Environment%20Sdn%20Bhd.pdf |