Start-up, growth and internationalisation of entrepreneurial ventures by the use of service families.
his article uses a single case study methodology that draws from the process-based life cycle models of (a) product development (b) product family development and (c) new venture development. It analyses e-Pay Asia's efforts to pioneer an electronic prepaid airtime reload delivery system and su...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Inderscience Enterprises Ltd.
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16830/1/Start.pdf |