Status signaling products - what it means to women.
An emerging phenomenon in the global consumer culture is the rising trend of discretionary income expended on status products. Yet status is the least recognised justifier for discretionary purchases. Few consumers are willing to own up to status as important in making discretionary purchase decisio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Malaysian Consumer and Family Economics Association
2010
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/16842/1/Status%20signaling%20products.pdf |