The contribution of adaptive selling to positive word-of-mouth in Malaysian computer retail business
The application of salesperson adaptive selling skills and sales presentation skills by a salesperson during their interaction with customers in the sales situation can have a significant effect on customer intention to promote through word-of-mouth in the Malaysian Computer retail business. The p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/17041/1/The%20contribution%20of%20adaptive%20selling%20to%20positive%20word.pdf |