The effects of corporate reputation on the competiveness of Malaysian telecommunication service providers
The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is not only limited to new customers but also to the respective customer base. In this fiercely competitive environment, existing customers are frequently exposed to offers and counter offer...
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| Format: | Article |
| Language: | English English |
| Published: |
Canadian Center of Science and Education
2009
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/17131/2/The%20effects%20of%20corporate%20reputation%20on%20the%20competiveness%20of%20Malaysian%20telecommunication%20service%20providers.pdf |