The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu
The state government of Terengganu, Malaysia is encouraging small scale entrepreneurs to get involve in the promotion, packaging, labeling and branding of their products. However, the number of entrepreneurs in the state who are presently involved in branding is still small. A survey was conducted u...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Institute of Interdisciplinary Business Research
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17206/1/The%20influence%20of%20business%20profiles%20on%20brand%20equity%20awareness%20among%20small%20and%20medium%20scale%20food%20entrepreneurs%20in%20Terengganu.pdf |
| _version_ | 1796969209466454016 |
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| author | Zakaria, Zainuddin Jusoff, Kamaruzaman Abdul Halim, Muhammad Abi Sofian Wan Abdul Aziz, Wan Asri |
| author_facet | Zakaria, Zainuddin Jusoff, Kamaruzaman Abdul Halim, Muhammad Abi Sofian Wan Abdul Aziz, Wan Asri |
| author_sort | Zakaria, Zainuddin |
| collection | UPM |
| description | The state government of Terengganu, Malaysia is encouraging small scale entrepreneurs to get involve in the promotion, packaging, labeling and branding of their products. However, the number of entrepreneurs in the state who are presently involved in branding is still small. A survey was conducted using questionnaire in order to discover the influence of the entrepreneurs' business profiles on their knowledge, awareness and involvement towards brand equity. Six elements of business profiles have been identified which include Size of Business, Type of Ownership, Types of Products Sold, Source of Funding, Business Zone and Market Size. These entrepreneurs are registered under Yayasan Pembangunan Usahawan Terengganu (YPUT) and involved in the production or selling of food products in the state. Statistical analysis such as the Chi Square and Cramer's V were used to determine the relationship between the entrepreneurs' level of brand equity awareness with their business profile. Result shows that the entrepreneurs' business profiles were found to have significant and moderately strong relationships with their level of brand equity awareness. Future researchers would benefit from this study and use it as a platform to further investigate other factors such as organizational culture, government support and style of management in influencing the entrepreneurs' knowledge, awareness and involvement in branding. |
| first_indexed | 2024-03-06T07:39:44Z |
| format | Article |
| id | upm.eprints-17206 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:39:44Z |
| publishDate | 2009 |
| publisher | Institute of Interdisciplinary Business Research |
| record_format | dspace |
| spelling | upm.eprints-172062018-10-12T07:12:49Z http://psasir.upm.edu.my/id/eprint/17206/ The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu Zakaria, Zainuddin Jusoff, Kamaruzaman Abdul Halim, Muhammad Abi Sofian Wan Abdul Aziz, Wan Asri The state government of Terengganu, Malaysia is encouraging small scale entrepreneurs to get involve in the promotion, packaging, labeling and branding of their products. However, the number of entrepreneurs in the state who are presently involved in branding is still small. A survey was conducted using questionnaire in order to discover the influence of the entrepreneurs' business profiles on their knowledge, awareness and involvement towards brand equity. Six elements of business profiles have been identified which include Size of Business, Type of Ownership, Types of Products Sold, Source of Funding, Business Zone and Market Size. These entrepreneurs are registered under Yayasan Pembangunan Usahawan Terengganu (YPUT) and involved in the production or selling of food products in the state. Statistical analysis such as the Chi Square and Cramer's V were used to determine the relationship between the entrepreneurs' level of brand equity awareness with their business profile. Result shows that the entrepreneurs' business profiles were found to have significant and moderately strong relationships with their level of brand equity awareness. Future researchers would benefit from this study and use it as a platform to further investigate other factors such as organizational culture, government support and style of management in influencing the entrepreneurs' knowledge, awareness and involvement in branding. Institute of Interdisciplinary Business Research 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17206/1/The%20influence%20of%20business%20profiles%20on%20brand%20equity%20awareness%20among%20small%20and%20medium%20scale%20food%20entrepreneurs%20in%20Terengganu.pdf Zakaria, Zainuddin and Jusoff, Kamaruzaman and Abdul Halim, Muhammad Abi Sofian and Wan Abdul Aziz, Wan Asri (2009) The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu. Interdisciplinary Journal of Contemporary Research in Business, 1 (7). pp. 64-80. ISSN 2073-7122 https://ijcrb.webs.com/archives.htm |
| spellingShingle | Zakaria, Zainuddin Jusoff, Kamaruzaman Abdul Halim, Muhammad Abi Sofian Wan Abdul Aziz, Wan Asri The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu |
| title | The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu |
| title_full | The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu |
| title_fullStr | The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu |
| title_full_unstemmed | The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu |
| title_short | The influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in Terengganu |
| title_sort | influence of business profiles on brand equity awareness among small and medium scale food entrepreneurs in terengganu |
| url | http://psasir.upm.edu.my/id/eprint/17206/1/The%20influence%20of%20business%20profiles%20on%20brand%20equity%20awareness%20among%20small%20and%20medium%20scale%20food%20entrepreneurs%20in%20Terengganu.pdf |
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