Increasing market share at Genelan Sdn. Bhd.
Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. a...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf |
| _version_ | 1796969320264237056 |
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| author | Wong, Foong Yee Mohamed, Zainal Abidin Chee, Suan Kim |
| author_facet | Wong, Foong Yee Mohamed, Zainal Abidin Chee, Suan Kim |
| author_sort | Wong, Foong Yee |
| collection | UPM |
| description | Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. and Bio Science Sdn. Bhd. In order to enhance the competitiveness of the company, the CEO of the company instructed its General Manager to formulate a marketing plan to evaluate the company’s current products, the needs of its customers as well as to do a sales analysis in the context of a competitive industry in life sciences products. |
| first_indexed | 2024-03-06T07:41:15Z |
| format | Article |
| id | upm.eprints-17716 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:41:15Z |
| publishDate | 2009 |
| publisher | Universiti Putra Malaysia Press |
| record_format | dspace |
| spelling | upm.eprints-177162016-03-30T05:02:29Z http://psasir.upm.edu.my/id/eprint/17716/ Increasing market share at Genelan Sdn. Bhd. Wong, Foong Yee Mohamed, Zainal Abidin Chee, Suan Kim Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. and Bio Science Sdn. Bhd. In order to enhance the competitiveness of the company, the CEO of the company instructed its General Manager to formulate a marketing plan to evaluate the company’s current products, the needs of its customers as well as to do a sales analysis in the context of a competitive industry in life sciences products. Universiti Putra Malaysia Press 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf Wong, Foong Yee and Mohamed, Zainal Abidin and Chee, Suan Kim (2009) Increasing market share at Genelan Sdn. Bhd. Asian Journal of Case Research, 2 (2). ISSN 1985-4579 http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=20 |
| spellingShingle | Wong, Foong Yee Mohamed, Zainal Abidin Chee, Suan Kim Increasing market share at Genelan Sdn. Bhd. |
| title | Increasing market share at Genelan Sdn. Bhd. |
| title_full | Increasing market share at Genelan Sdn. Bhd. |
| title_fullStr | Increasing market share at Genelan Sdn. Bhd. |
| title_full_unstemmed | Increasing market share at Genelan Sdn. Bhd. |
| title_short | Increasing market share at Genelan Sdn. Bhd. |
| title_sort | increasing market share at genelan sdn bhd |
| url | http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf |
| work_keys_str_mv | AT wongfoongyee increasingmarketshareatgenelansdnbhd AT mohamedzainalabidin increasingmarketshareatgenelansdnbhd AT cheesuankim increasingmarketshareatgenelansdnbhd |