Local vs. foreign made : are Malaysian etnocentric?
The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
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2010
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf |
| _version_ | 1825946066108809216 |
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| author | Bojei, Jamil Alwie , Aryaty Awang Tuah, Siti Normah Ahmad, Maisarah |
| author_facet | Bojei, Jamil Alwie , Aryaty Awang Tuah, Siti Normah Ahmad, Maisarah |
| author_sort | Bojei, Jamil |
| collection | UPM |
| description | The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the consumer ethnocentric tendencies are, the more reluctant they are to purchase foreign products. Consumers who are high in ethnocentric tendencies show less sense of global openness. This study contributes towards the consumer ethnocentrism literature as the findings did concur with findings from western samples. As reflected in the Malaysian consumers’ sample, strong ethnocentric sense was accounted for but traded off by the lack of sense of global openness. |
| first_indexed | 2024-03-06T07:41:16Z |
| format | Article |
| id | upm.eprints-17723 |
| institution | Universiti Putra Malaysia |
| language | English English |
| last_indexed | 2024-03-06T07:41:16Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | upm.eprints-177232015-09-01T03:07:39Z http://psasir.upm.edu.my/id/eprint/17723/ Local vs. foreign made : are Malaysian etnocentric? Bojei, Jamil Alwie , Aryaty Awang Tuah, Siti Normah Ahmad, Maisarah The purpose of this study is to examine the effect of consumer ethnocentrism on attitudes toward foreign products among consumers in Malaysia. Self-administered questionnaires were developed and distributed based on convenient sampling. Measures were adopted from previous literatures. The higher the consumer ethnocentric tendencies are, the more reluctant they are to purchase foreign products. Consumers who are high in ethnocentric tendencies show less sense of global openness. This study contributes towards the consumer ethnocentrism literature as the findings did concur with findings from western samples. As reflected in the Malaysian consumers’ sample, strong ethnocentric sense was accounted for but traded off by the lack of sense of global openness. 2010 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf Bojei, Jamil and Alwie , Aryaty and Awang Tuah, Siti Normah and Ahmad, Maisarah (2010) Local vs. foreign made : are Malaysian etnocentric? The IUP Journal of Marketing Management, 9 (3). pp. 6-23. ISSN 0972-6845 Consumer behavior - Malaysia. English |
| spellingShingle | Consumer behavior - Malaysia. Bojei, Jamil Alwie , Aryaty Awang Tuah, Siti Normah Ahmad, Maisarah Local vs. foreign made : are Malaysian etnocentric? |
| title | Local vs. foreign made : are Malaysian etnocentric? |
| title_full | Local vs. foreign made : are Malaysian etnocentric? |
| title_fullStr | Local vs. foreign made : are Malaysian etnocentric? |
| title_full_unstemmed | Local vs. foreign made : are Malaysian etnocentric? |
| title_short | Local vs. foreign made : are Malaysian etnocentric? |
| title_sort | local vs foreign made are malaysian etnocentric |
| topic | Consumer behavior - Malaysia. |
| url | http://psasir.upm.edu.my/id/eprint/17723/1/Local%20vs.pdf |
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