Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces
This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities th...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institute for Manufacturing, University of Cambridge
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/18211/1/ID%2018211.pdf |
| _version_ | 1825946151631716352 |
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| author | Yee, Choy Leong Teoh, Kenny Guan Cheng Liaw, Winnie Wei Yu |
| author_facet | Yee, Choy Leong Teoh, Kenny Guan Cheng Liaw, Winnie Wei Yu |
| author_sort | Yee, Choy Leong |
| collection | UPM |
| description | This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities that support business requirement. In order to operationalise the technique, it was tested in two laboratory experiments and four companies. The results show mixed opinions of positive and negative feedbacks from the respondents. The findings of this research are of interest of many academics and managers. The implications of the findings to both theory and practice are discussed. |
| first_indexed | 2024-03-06T07:42:35Z |
| format | Conference or Workshop Item |
| id | upm.eprints-18211 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:42:35Z |
| publishDate | 2011 |
| publisher | Institute for Manufacturing, University of Cambridge |
| record_format | dspace |
| spelling | upm.eprints-182112018-10-12T03:51:18Z http://psasir.upm.edu.my/id/eprint/18211/ Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces Yee, Choy Leong Teoh, Kenny Guan Cheng Liaw, Winnie Wei Yu This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities that support business requirement. In order to operationalise the technique, it was tested in two laboratory experiments and four companies. The results show mixed opinions of positive and negative feedbacks from the respondents. The findings of this research are of interest of many academics and managers. The implications of the findings to both theory and practice are discussed. Institute for Manufacturing, University of Cambridge 2011 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/18211/1/ID%2018211.pdf Yee, Choy Leong and Teoh, Kenny Guan Cheng and Liaw, Winnie Wei Yu (2011) Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces. In: 18th European Operations Management Association Conference (EUROMA 2011), 3-6 July 2011, Cambridge, UK. . |
| spellingShingle | Yee, Choy Leong Teoh, Kenny Guan Cheng Liaw, Winnie Wei Yu Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces |
| title | Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces |
| title_full | Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces |
| title_fullStr | Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces |
| title_full_unstemmed | Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces |
| title_short | Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces |
| title_sort | developing a swot roadmapping technique for managing strategy operations and technology interfaces |
| url | http://psasir.upm.edu.my/id/eprint/18211/1/ID%2018211.pdf |
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