Developing a SWOT roadmapping technique for managing strategy, operations, and technology interfaces
This paper reports a research on developing a SWOT roadmapping technique for managing strategy, operations, and technology of a firm. The technique has incorporated the concepts of technology roadmapping, strategic charting, and SWOT to help managers in developing strategic plans and capabilities th...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institute for Manufacturing, University of Cambridge
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/18211/1/ID%2018211.pdf |