Measuring food and service quality variation among food franchise chain outlets in Malaysia
Standardization in franchising system is very important to ensure all the services and products provide the same in terms of their service quality and product quality which will lead to customer satisfaction. This study investigates food and service quality variation among food franchise chain outle...
Main Authors: | Abd Rahman, Azmawani, Pun, Hui Si |
---|---|
Format: | Conference or Workshop Item |
Language: | English English |
Published: |
2011
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/18472/1/ID%2018472.pdf |
Similar Items
-
Franchise bible : how to buy a franchise or franchise your owm business /
by: 438186 Keup, Erwin J.
Published: (1996) -
Franchise contracting and organization /
by: Lafontaine, Francine
Published: (2005) -
The blueprint for franchising a business/
by: 246693 Raab, Steven S., et al.
Published: (1987) -
Franchising : contemporary issues and research /
by: Kaufmann, Patrick J, et al.
Published: (1995) -
Small-business franchises made simple /
by: 271544 Lasher, William, et al.
Published: (1994)