Measuring Efficiency of a Malaysian Hotel Chain using Data Envelopment Analysis
The expansion of the tourism industry in Malaysia, through its linkages, has contributed to growth in other related activities such as accommodation. With the aim to enhance Malaysia as one of the global tourism destinations, hotel sector needs to operate efficiently and provide comfortable accommod...
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| Format: | Thesis |
| Language: | English English |
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2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/19639/1/FSTM_2010_10_F.pdf |