Predicting consumer intentions to shop herbal products online: an empirical investigation
The burgeoning market for herbal products in Malaysia along with government support and access to cheaper production methods has led to the production of more and more local herbal products by Small and Medium Enterprises (SMEs). However in contrast to the imported products brought in by large im...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/21081/3/ID%2021081.pdf |