Demand for eggs attributes in Malaysia: evidence from conjoint survey
There has been a clear increase in Malaysian per capita income in the last few decades. From economics point of view, it is expected that better-off consumers will move to better quality of food attributes such as freshness, food safety, quality and healthfulness in their food intake. This study a...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/21131/1/ID%2021131.pdf |
| Summary: | There has been a clear increase in Malaysian per capita income in the last few decades. From economics
point of view, it is expected that better-off consumers will move to better quality of food attributes such
as freshness, food safety, quality and healthfulness in their food intake. This study aimed to investigate
the demand for eggs attributes by Malaysian consumers. The study considers the conjoint analysis
technique as a method for acquiring insights into preferences for eggs product. The technique was
applied to establish the trade-offs that Malaysian consumers make between size, colour, size of
packaging, functional attribute and price in the purchasing of eggs for 202 respondents. Least squares
regression was utilized to estimate the relative importance of attributes for eggs. The results revealed
that the ideal characteristic of egg was one with large size (grade A), omega eggs, brown, and ten per
packs. Based on our calculation, we also found that consumers were also willing to pay for the
demanded eggs attributes. The results found may encourage producers or marketers to adjust their
marketing efforts to consider the important eggs attributes demanded by Malaysian consumers. |
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