An exploratory study on shopper typologies in Malaysia.
There is an increasing trend of Malaysians shopping for leisure and spending their free time in shopping malls. Consumer shopping behavior has a plethora of research done. However, little intention has been given to summarizing the salient conclusions that can be drawn from the extensive study of se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Canadian Academy of Oriental and Occidental Culture
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22260/1/An%20exploratory%20study%20on%20shopper%20typologies%20in%20Malaysia.pdf |