Islam as moderating variable between celebrity endorsement influence on attitude towards advertisements and purchase intention
Celebrity endorsement has become a common advertising strategy adopted by many companies to attain their marketing objectives. Advertisers often select endorsers as a promotional strategy to communicate the attributes of their products or services to their target audience in order to create a positi...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Center for Promoting Ideas
2018
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| Acceso en línea: | http://psasir.upm.edu.my/id/eprint/22699/1/Islam%20as%20moderating%20variable%20between%20celebrity%20endorsement%20influence%20on%20attitude%20towards%20advertisements%20and%20purchase%20intention.pdf |