The demographics of consumer decision-making style dimensions in FMCG purchases
The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on...
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| Format: | Article |
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Malaysian Consumer and Family Economics Association
2002
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| _version_ | 1825925227937267712 |
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| author | Saleh, Rosli Tan, Boon See |
| author_facet | Saleh, Rosli Tan, Boon See |
| author_sort | Saleh, Rosli |
| collection | UPM |
| description | The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on 506 samples collected from the general public residing in the Klang Valley area. Using exploratory factor analysis, the findings indicate that there are between group differences as well as within group similarities in the consumers decision-making styles related to different demographic characteristics. This indicates the existence of demographic effects on consumers decision-making styles. |
| first_indexed | 2024-03-06T07:55:02Z |
| format | Article |
| id | upm.eprints-22806 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T07:55:02Z |
| publishDate | 2002 |
| publisher | Malaysian Consumer and Family Economics Association |
| record_format | dspace |
| spelling | upm.eprints-228062015-06-26T07:44:46Z http://psasir.upm.edu.my/id/eprint/22806/ The demographics of consumer decision-making style dimensions in FMCG purchases Saleh, Rosli Tan, Boon See The study objective is to examine the relationships between demographic characteristics and the Malaysian consumer decision-making styles dimensions in Fast Moving Consumer Goods (FMCG) purchases. It is based on the modified Sproles and Kendall's (1986), Consumer Style Inventory (CSI) scale on 506 samples collected from the general public residing in the Klang Valley area. Using exploratory factor analysis, the findings indicate that there are between group differences as well as within group similarities in the consumers decision-making styles related to different demographic characteristics. This indicates the existence of demographic effects on consumers decision-making styles. Malaysian Consumer and Family Economics Association 2002 Article PeerReviewed Saleh, Rosli and Tan, Boon See (2002) The demographics of consumer decision-making style dimensions in FMCG purchases. Malaysian Journal of Consumer and Family Economics, 5 (1). pp. 9-20. ISSN 1551-2802 |
| spellingShingle | Saleh, Rosli Tan, Boon See The demographics of consumer decision-making style dimensions in FMCG purchases |
| title | The demographics of consumer decision-making style dimensions in FMCG purchases |
| title_full | The demographics of consumer decision-making style dimensions in FMCG purchases |
| title_fullStr | The demographics of consumer decision-making style dimensions in FMCG purchases |
| title_full_unstemmed | The demographics of consumer decision-making style dimensions in FMCG purchases |
| title_short | The demographics of consumer decision-making style dimensions in FMCG purchases |
| title_sort | demographics of consumer decision making style dimensions in fmcg purchases |
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