What suppliers seek from their downstream buyers.

The results of a study undertaken in the Western Australian apple industry suggest that what growers want from their downstream buyers and what they actually receive as a result of their transactions with their preferred trading partners are vastly different. While most growers want a return that is...

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Main Authors: Mohd Nawi, Nolila, Batt, Peter J.
Format: Article
Language:English
Published: International Society for Horticultural Science 2011
Online Access:http://psasir.upm.edu.my/id/eprint/23716/1/What%20suppliers%20seek%20from%20their%20downstream%20buyers.pdf
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author Mohd Nawi, Nolila
Batt, Peter J.
author_facet Mohd Nawi, Nolila
Batt, Peter J.
author_sort Mohd Nawi, Nolila
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description The results of a study undertaken in the Western Australian apple industry suggest that what growers want from their downstream buyers and what they actually receive as a result of their transactions with their preferred trading partners are vastly different. While most growers want a return that is commensurate with the effort they put in, the prices offered by market intermediaries generally leave the growers dissatisfied. In order to reduce the risk and the uncertainty associated with the exchange, growers will invariably seek to establish long-term relationships with preferred trading partners. However, many customers prefer to maintain arms-length transactions and seem generally unwilling to provide the growers with either market information or technical advice.
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spelling upm.eprints-237162015-10-16T07:19:12Z http://psasir.upm.edu.my/id/eprint/23716/ What suppliers seek from their downstream buyers. Mohd Nawi, Nolila Batt, Peter J. The results of a study undertaken in the Western Australian apple industry suggest that what growers want from their downstream buyers and what they actually receive as a result of their transactions with their preferred trading partners are vastly different. While most growers want a return that is commensurate with the effort they put in, the prices offered by market intermediaries generally leave the growers dissatisfied. In order to reduce the risk and the uncertainty associated with the exchange, growers will invariably seek to establish long-term relationships with preferred trading partners. However, many customers prefer to maintain arms-length transactions and seem generally unwilling to provide the growers with either market information or technical advice. International Society for Horticultural Science 2011-05 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/23716/1/What%20suppliers%20seek%20from%20their%20downstream%20buyers.pdf Mohd Nawi, Nolila and Batt, Peter J. (2011) What suppliers seek from their downstream buyers. Acta Horticulturae, 895. pp. 193-201. ISSN 0567-7572
spellingShingle Mohd Nawi, Nolila
Batt, Peter J.
What suppliers seek from their downstream buyers.
title What suppliers seek from their downstream buyers.
title_full What suppliers seek from their downstream buyers.
title_fullStr What suppliers seek from their downstream buyers.
title_full_unstemmed What suppliers seek from their downstream buyers.
title_short What suppliers seek from their downstream buyers.
title_sort what suppliers seek from their downstream buyers
url http://psasir.upm.edu.my/id/eprint/23716/1/What%20suppliers%20seek%20from%20their%20downstream%20buyers.pdf
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