Development of service quality dimensions in Malaysia - The case of A multicultural society.
Service quality (SERVQUAL) is now recognized as an integral component of a firm’s customer satisfaction program. Therefore, it is important to understand how consumers perceive the quality of services rend ered, as well as how these perceptions are translated into customer satisfaction and behavi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
SEGi University College
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24125/1/Development%20of%20service%20quality%20dimensions%20in%20Malaysia.pdf |