Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
Sambal belacan or chilli shrimp paste is a condiment that is widely consumed by Malaysians. With the aim to gather information concerning the elaborated definition of the term “sambal belacan”, four focus group sessions were conducted. Three key themes to convey the definition were presented from th...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Federal Agricultural Marketing Authority (FAMA)
2011
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/24150/1/Consumers%20perspective.pdf |
| _version_ | 1825925512807055360 |
|---|---|
| author | Abdul Karim, Muhammad Shahrim Abdul Rashid, Siti Sumayah Mohd Adzahan, Noranizan Camillo, Angelo A. |
| author_facet | Abdul Karim, Muhammad Shahrim Abdul Rashid, Siti Sumayah Mohd Adzahan, Noranizan Camillo, Angelo A. |
| author_sort | Abdul Karim, Muhammad Shahrim |
| collection | UPM |
| description | Sambal belacan or chilli shrimp paste is a condiment that is widely consumed by Malaysians. With the aim to gather information concerning the elaborated definition of the term “sambal belacan”, four focus group sessions were conducted. Three key themes to convey the definition were presented from the analyses of the transcripts. These
were ingredients, techniques and sensory attributes of Malaysian sambal belacan. The results suggest that the basic ingredients for sambal belacan are fresh chillies, belacan and salt. The mixture, when pounded in a mortar with a pestle, produces a desirable texture. There were 38 varieties of additional ingredients reported. Most participants stated that it enhances appetite for enjoying meals. The participants also stated unfavourable characteristics of sambal belacan due to the presence of chilli seeds, watery texture and strong aroma of belacan.
Research on product development of sambal belacan is recommended as it is crucial to explore consumers’ demands for new varieties of sambal belacan and market it as one of Malaysia’s food identity. |
| first_indexed | 2024-03-06T07:59:00Z |
| format | Article |
| id | upm.eprints-24150 |
| institution | Universiti Putra Malaysia |
| language | English English |
| last_indexed | 2024-03-06T07:59:00Z |
| publishDate | 2011 |
| publisher | Federal Agricultural Marketing Authority (FAMA) |
| record_format | dspace |
| spelling | upm.eprints-241502015-10-07T02:46:27Z http://psasir.upm.edu.my/id/eprint/24150/ Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation. Abdul Karim, Muhammad Shahrim Abdul Rashid, Siti Sumayah Mohd Adzahan, Noranizan Camillo, Angelo A. Sambal belacan or chilli shrimp paste is a condiment that is widely consumed by Malaysians. With the aim to gather information concerning the elaborated definition of the term “sambal belacan”, four focus group sessions were conducted. Three key themes to convey the definition were presented from the analyses of the transcripts. These were ingredients, techniques and sensory attributes of Malaysian sambal belacan. The results suggest that the basic ingredients for sambal belacan are fresh chillies, belacan and salt. The mixture, when pounded in a mortar with a pestle, produces a desirable texture. There were 38 varieties of additional ingredients reported. Most participants stated that it enhances appetite for enjoying meals. The participants also stated unfavourable characteristics of sambal belacan due to the presence of chilli seeds, watery texture and strong aroma of belacan. Research on product development of sambal belacan is recommended as it is crucial to explore consumers’ demands for new varieties of sambal belacan and market it as one of Malaysia’s food identity. Federal Agricultural Marketing Authority (FAMA) 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24150/1/Consumers%20perspective.pdf Abdul Karim, Muhammad Shahrim and Abdul Rashid, Siti Sumayah and Mohd Adzahan, Noranizan and Camillo, Angelo A. (2011) Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation. Journal of Agribusiness Marketing, 4 (-). pp. 68-92. ISSN 1985-3890 http://www.fama.gov.my English |
| spellingShingle | Abdul Karim, Muhammad Shahrim Abdul Rashid, Siti Sumayah Mohd Adzahan, Noranizan Camillo, Angelo A. Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation. |
| title | Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
|
| title_full | Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
|
| title_fullStr | Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
|
| title_full_unstemmed | Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
|
| title_short | Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
|
| title_sort | consumers perspective towards malaysian traditional food sambal belacan chilli shrimp paste a preliminary investigation |
| url | http://psasir.upm.edu.my/id/eprint/24150/1/Consumers%20perspective.pdf |
| work_keys_str_mv | AT abdulkarimmuhammadshahrim consumersperspectivetowardsmalaysiantraditionalfoodsambalbelacanchillishrimppasteapreliminaryinvestigation AT abdulrashidsitisumayah consumersperspectivetowardsmalaysiantraditionalfoodsambalbelacanchillishrimppasteapreliminaryinvestigation AT mohdadzahannoranizan consumersperspectivetowardsmalaysiantraditionalfoodsambalbelacanchillishrimppasteapreliminaryinvestigation AT camilloangeloa consumersperspectivetowardsmalaysiantraditionalfoodsambalbelacanchillishrimppasteapreliminaryinvestigation |