Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.
Sambal belacan or chilli shrimp paste is a condiment that is widely consumed by Malaysians. With the aim to gather information concerning the elaborated definition of the term “sambal belacan”, four focus group sessions were conducted. Three key themes to convey the definition were presented from th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Federal Agricultural Marketing Authority (FAMA)
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24150/1/Consumers%20perspective.pdf |