The role of television in the enhancement of farmers' agricultural knowledge
The purpose of this study was to evaluate the role of television as an educational tool to the enhancement of farmers’ knowledge. This study was a randomized subject, pretest-posttest design among farmers who were working and residing in Kohgiluyeh va Buyer Ahmad province, Iran. The subjects of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24367/1/24367.pdf |
| _version_ | 1796970546707038208 |
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| author | Nazari, Mohammed Reza Hassan, Md. Salleh |
| author_facet | Nazari, Mohammed Reza Hassan, Md. Salleh |
| author_sort | Nazari, Mohammed Reza |
| collection | UPM |
| description | The purpose of this study was to evaluate the role of television as an educational tool to the enhancement of farmers’ knowledge. This study was a randomized subject, pretest-posttest design among farmers who were working and residing in Kohgiluyeh va Buyer Ahmad province, Iran. The subjects of the study included 161 farmers who were selected randomly from rural areas. After determining the educational goals of the study, a questionnaire was designed as pre and post test. Based on educational contents, one TV program was produced with emphasis on fighting against agricultural pests, and correct method of using agricultural poisons. Participants responded to the pre and post test before and after broadcasting the television program through the provincial broadcast center. Almost all farmers in this study were male (90.1%) and married (80%) with mean age of 41.65 ± 14.69 years. The finding of the study showed that educational intervention through a TV program resulted in a significant knowledge enhancement from 3.73 to 6.26 (p<0.001). Mass media offer effective channels for communicating agricultural messages, which can increase knowledge and influence behavior of audience members. |
| first_indexed | 2024-03-06T07:59:39Z |
| format | Article |
| id | upm.eprints-24367 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T07:59:39Z |
| publishDate | 2011 |
| publisher | Academic Journals |
| record_format | dspace |
| spelling | upm.eprints-243672017-11-08T09:36:27Z http://psasir.upm.edu.my/id/eprint/24367/ The role of television in the enhancement of farmers' agricultural knowledge Nazari, Mohammed Reza Hassan, Md. Salleh The purpose of this study was to evaluate the role of television as an educational tool to the enhancement of farmers’ knowledge. This study was a randomized subject, pretest-posttest design among farmers who were working and residing in Kohgiluyeh va Buyer Ahmad province, Iran. The subjects of the study included 161 farmers who were selected randomly from rural areas. After determining the educational goals of the study, a questionnaire was designed as pre and post test. Based on educational contents, one TV program was produced with emphasis on fighting against agricultural pests, and correct method of using agricultural poisons. Participants responded to the pre and post test before and after broadcasting the television program through the provincial broadcast center. Almost all farmers in this study were male (90.1%) and married (80%) with mean age of 41.65 ± 14.69 years. The finding of the study showed that educational intervention through a TV program resulted in a significant knowledge enhancement from 3.73 to 6.26 (p<0.001). Mass media offer effective channels for communicating agricultural messages, which can increase knowledge and influence behavior of audience members. Academic Journals 2011-02-18 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24367/1/24367.pdf Nazari, Mohammed Reza and Hassan, Md. Salleh (2011) The role of television in the enhancement of farmers' agricultural knowledge. African Journal of Agricultural Research, 6 (4). art. no. 691E89436939. pp. 931-936. ISSN 1991-637X http://www.academicjournals.org/journal/AJAR/article-abstract/691E89436939 |
| spellingShingle | Nazari, Mohammed Reza Hassan, Md. Salleh The role of television in the enhancement of farmers' agricultural knowledge |
| title | The role of television in the enhancement of farmers' agricultural knowledge |
| title_full | The role of television in the enhancement of farmers' agricultural knowledge |
| title_fullStr | The role of television in the enhancement of farmers' agricultural knowledge |
| title_full_unstemmed | The role of television in the enhancement of farmers' agricultural knowledge |
| title_short | The role of television in the enhancement of farmers' agricultural knowledge |
| title_sort | role of television in the enhancement of farmers agricultural knowledge |
| url | http://psasir.upm.edu.my/id/eprint/24367/1/24367.pdf |
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