Integrating product emotions study in the industrial design education for sustaining affective consumers

This article highlights the importance of product emotions study in the industrial design education. The incorporation of product emotions during the design of an artefact is important as it embodies the socio-cultural preference towards that artefact, hence supporting one of the three sustainab...

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Bibliographic Details
Main Authors: Raja Ahmad Effendi, Raja Ahmad Azmeer, Mohd. Salleh, Suleiman, Ibrahim, Rahinah
Format: Article
Language:English
Published: Faculty of Design & Architecture, Universiti Putra Malaysia 2006
Online Access:http://psasir.upm.edu.my/id/eprint/2439/1/7-Raja__15-01-07_.pdf