The whether, when and how of market entry : a literature review.
A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.
| Main Author: | |
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| Other Authors: | |
| Format: | Book Section |
| Published: |
McGraw Hill
2012
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| _version_ | 1825925913986990080 |
|---|---|
| author | Thanasegaran, Ganesh G. |
| author2 | Mohd Ihsan, Zahira |
| author_facet | Mohd Ihsan, Zahira Thanasegaran, Ganesh G. |
| author_sort | Thanasegaran, Ganesh G. |
| collection | UPM |
| description | A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry. |
| first_indexed | 2024-03-06T08:04:45Z |
| format | Book Section |
| id | upm.eprints-26137 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T08:04:45Z |
| publishDate | 2012 |
| publisher | McGraw Hill |
| record_format | dspace |
| spelling | upm.eprints-261372014-02-05T08:41:19Z http://psasir.upm.edu.my/id/eprint/26137/ The whether, when and how of market entry : a literature review. Thanasegaran, Ganesh G. A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry. McGraw Hill Mohd Ihsan, Zahira Mansor, Zuraina Wong, Foong Yee Ho, Jo Ann 2012 Book Section PeerReviewed Thanasegaran, Ganesh G. (2012) The whether, when and how of market entry : a literature review. In: Business Practices in Malaysia. McGraw Hill , Shah Alam, Selangor, pp. 40-54. ISBN 9789675771521 |
| spellingShingle | Thanasegaran, Ganesh G. The whether, when and how of market entry : a literature review. |
| title | The whether, when and how of market entry : a literature review. |
| title_full | The whether, when and how of market entry : a literature review. |
| title_fullStr | The whether, when and how of market entry : a literature review. |
| title_full_unstemmed | The whether, when and how of market entry : a literature review. |
| title_short | The whether, when and how of market entry : a literature review. |
| title_sort | whether when and how of market entry a literature review |
| work_keys_str_mv | AT thanasegaranganeshg thewhetherwhenandhowofmarketentryaliteraturereview AT thanasegaranganeshg whetherwhenandhowofmarketentryaliteraturereview |