A review of the relationship between brand image, satisfaction and loyalty.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
McGraw-Hill (Malaysia)
2012
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| _version_ | 1796970894574223360 |
|---|---|
| author | Kamarohim, Norazlina Othman, Manisah |
| author2 | Mansor, Zuraina |
| author_facet | Mansor, Zuraina Kamarohim, Norazlina Othman, Manisah |
| author_sort | Kamarohim, Norazlina |
| collection | UPM |
| first_indexed | 2024-03-06T08:04:52Z |
| format | Book Section |
| id | upm.eprints-26175 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:04:52Z |
| publishDate | 2012 |
| publisher | McGraw-Hill (Malaysia) |
| record_format | dspace |
| spelling | upm.eprints-261752014-10-25T04:16:57Z http://psasir.upm.edu.my/id/eprint/26175/ A review of the relationship between brand image, satisfaction and loyalty. Kamarohim, Norazlina Othman, Manisah McGraw-Hill (Malaysia) Mansor, Zuraina Mohd Ishan, Zahira Ho, Jo Ann Wong, Foong Yee 2012 Book Section PeerReviewed Kamarohim, Norazlina and Othman, Manisah (2012) A review of the relationship between brand image, satisfaction and loyalty. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor. ISBN 9789675771538 English |
| spellingShingle | Kamarohim, Norazlina Othman, Manisah A review of the relationship between brand image, satisfaction and loyalty. |
| title | A review of the relationship between brand image, satisfaction and loyalty. |
| title_full | A review of the relationship between brand image, satisfaction and loyalty. |
| title_fullStr | A review of the relationship between brand image, satisfaction and loyalty. |
| title_full_unstemmed | A review of the relationship between brand image, satisfaction and loyalty. |
| title_short | A review of the relationship between brand image, satisfaction and loyalty. |
| title_sort | review of the relationship between brand image satisfaction and loyalty |
| work_keys_str_mv | AT kamarohimnorazlina areviewoftherelationshipbetweenbrandimagesatisfactionandloyalty AT othmanmanisah areviewoftherelationshipbetweenbrandimagesatisfactionandloyalty AT kamarohimnorazlina reviewoftherelationshipbetweenbrandimagesatisfactionandloyalty AT othmanmanisah reviewoftherelationshipbetweenbrandimagesatisfactionandloyalty |