Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
Tour guides provide services that enhance tourists' visiting experience. The current study aimed to determine the antecedents of tourist satisfaction with overall tour guiding experience in the context of guided tour in Taman Negara National Park. The current study is formulated on the basis of...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
CRC Press
2012
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| _version_ | 1825946900133576704 |
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| author | Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton |
| author2 | Zainal, Artinah |
| author_facet | Zainal, Artinah Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton |
| author_sort | Tan, Sing Ee |
| collection | UPM |
| description | Tour guides provide services that enhance tourists' visiting experience. The current study aimed to determine the antecedents of tourist satisfaction with overall tour guiding experience in the context of guided tour in Taman Negara National Park. The current study is formulated on the basis of propositions that relate tour guide performance, servicescape, tour guide satisfaction with guiding service,tourist satisfaction with servicescape, tourist satisfaction with overall tour guiding experience and to observe these constructs have any influence on tourist satisfaction with overall tour guiding experience. Multiple regression analysis was employed to verify the relationships effect and revealed that tourist satisfaction with overall tour guiding experience is dependent on the antecedents of tourist satisfaction with guiding service and servicescape. The findings implicate that tour guides and servicescape are able to affect tourist satisfaction with one another's services. Further studies can be conducted to discover other antecedents that may have effect on tourists' satisfaction with overall tour guiding experience. |
| first_indexed | 2024-03-06T08:04:56Z |
| format | Book Section |
| id | upm.eprints-26197 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:04:56Z |
| publishDate | 2012 |
| publisher | CRC Press |
| record_format | dspace |
| spelling | upm.eprints-261972014-10-25T07:16:46Z http://psasir.upm.edu.my/id/eprint/26197/ Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton Tour guides provide services that enhance tourists' visiting experience. The current study aimed to determine the antecedents of tourist satisfaction with overall tour guiding experience in the context of guided tour in Taman Negara National Park. The current study is formulated on the basis of propositions that relate tour guide performance, servicescape, tour guide satisfaction with guiding service,tourist satisfaction with servicescape, tourist satisfaction with overall tour guiding experience and to observe these constructs have any influence on tourist satisfaction with overall tour guiding experience. Multiple regression analysis was employed to verify the relationships effect and revealed that tourist satisfaction with overall tour guiding experience is dependent on the antecedents of tourist satisfaction with guiding service and servicescape. The findings implicate that tour guides and servicescape are able to affect tourist satisfaction with one another's services. Further studies can be conducted to discover other antecedents that may have effect on tourists' satisfaction with overall tour guiding experience. CRC Press Zainal, Artinah Mohd Radzi, Salleh Hashim, Rahmat Tamby Chik, Chemah Abu, Rozita 2012 Book Section NonPeerReviewed Tan, Sing Ee and Abdul Aziz, Yuhanis and Awang, Khairil Wahidin and Samdin, Zaiton (2012) Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. In: Current Issues in Hospitality and Tourism: Research and Innovations. CRC Press, Netherlands, pp. 533-538. ISBN 9780415621335 English |
| spellingShingle | Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. |
| title | Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. |
| title_full | Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. |
| title_fullStr | Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. |
| title_full_unstemmed | Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. |
| title_short | Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. |
| title_sort | tourist satisfaction with overall tour guiding experience in taman negara national park malaysia |
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