Online media and political participation: the case of Malaysia

This study is based on a survey of 526 adult Malaysians who were interviewed shortly before the 2008 national election about online media use, levels of political participation, and voting intentions. The goal was to document the role of online media in a society that controls political information...

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Main Authors: Willnat, Lars, Wong, W. Joann, Tamam, Ezhar, Aw, Annette
Format: Article
Language:English
Published: Routledge 2013
Online Access:http://psasir.upm.edu.my/id/eprint/27899/1/Online%20Media%20and%20Political%20Participation.pdf
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author Willnat, Lars
Wong, W. Joann
Tamam, Ezhar
Aw, Annette
author_facet Willnat, Lars
Wong, W. Joann
Tamam, Ezhar
Aw, Annette
author_sort Willnat, Lars
collection UPM
description This study is based on a survey of 526 adult Malaysians who were interviewed shortly before the 2008 national election about online media use, levels of political participation, and voting intentions. The goal was to document the role of online media in a society that controls political information in traditional media and, in turn, compels citizens to seek alternative news sources online. As predicted, the findings indicated that online media use was positively associated with higher levels of political participation among Malaysian voters. The use of and exposure to social networking sites, political blogs, political online videos, party websites, and political ads on cell phones showed strong associations with political activism. However, the use of political online media did not predict voters’ likelihood of voting.
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spelling upm.eprints-278992015-11-26T02:06:36Z http://psasir.upm.edu.my/id/eprint/27899/ Online media and political participation: the case of Malaysia Willnat, Lars Wong, W. Joann Tamam, Ezhar Aw, Annette This study is based on a survey of 526 adult Malaysians who were interviewed shortly before the 2008 national election about online media use, levels of political participation, and voting intentions. The goal was to document the role of online media in a society that controls political information in traditional media and, in turn, compels citizens to seek alternative news sources online. As predicted, the findings indicated that online media use was positively associated with higher levels of political participation among Malaysian voters. The use of and exposure to social networking sites, political blogs, political online videos, party websites, and political ads on cell phones showed strong associations with political activism. However, the use of political online media did not predict voters’ likelihood of voting. Routledge 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/27899/1/Online%20Media%20and%20Political%20Participation.pdf Willnat, Lars and Wong, W. Joann and Tamam, Ezhar and Aw, Annette (2013) Online media and political participation: the case of Malaysia. Mass Communication and Society, 16 (4). pp. 557-585. ISSN 1520-5436; ESSN: 1532-7825 10.1080/15205436.2012.734891
spellingShingle Willnat, Lars
Wong, W. Joann
Tamam, Ezhar
Aw, Annette
Online media and political participation: the case of Malaysia
title Online media and political participation: the case of Malaysia
title_full Online media and political participation: the case of Malaysia
title_fullStr Online media and political participation: the case of Malaysia
title_full_unstemmed Online media and political participation: the case of Malaysia
title_short Online media and political participation: the case of Malaysia
title_sort online media and political participation the case of malaysia
url http://psasir.upm.edu.my/id/eprint/27899/1/Online%20Media%20and%20Political%20Participation.pdf
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