Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student

Research into mobile phones is growing rapidly in terms of their usage, technology development, environmental and psychological effects, and so forth. The last decade has shown an increased interest in research into ringtones in identity, marketing, and environmental study. However, there is a lack...

Descrición completa

Detalles Bibliográficos
Main Authors: Loo, Fung Ying, Ling, Chia Lung, Loo, Fung Chiat, Tie, Fatt Hee
Formato: Artigo
Idioma:English
Publicado: Asian Economic and Social Society 2013
Acceso en liña:http://psasir.upm.edu.my/id/eprint/28156/1/Preferences%20in%20musical%20elements%20in%20ringtone%20selection%20comparison%20between%20music%20and%20non-music%20undergraduate%20student.pdf