Critical factors in determining customer satisfaction toward internet shopping in Malaysia
Customer satisfaction is one of the greatest influential forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shoppi...
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business and Management Invention
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28186/1/Critical%20factors%20in%20determining%20customer%20satisfaction%20toward%20internet%20shopping%20in%20Malaysia.pdf |
| _version_ | 1796971279891300352 |
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| author | Nikhashemi, Seyed Rajab Paim, Laily Yasmin, Farzana Yousefi, Abdolaziz |
| author_facet | Nikhashemi, Seyed Rajab Paim, Laily Yasmin, Farzana Yousefi, Abdolaziz |
| author_sort | Nikhashemi, Seyed Rajab |
| collection | UPM |
| description | Customer satisfaction is one of the greatest influential
forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shopping. A survey was conducted to gather data to test the relationships in the proposed model. The collected primary surveys (n =218) are accompanied to examine the influence of the four dimensions expressed in the proposed structural
model, therefore regression analysis were used to analyze the data. The result of study shows that ease of use,
security, payment processing and customer perceived
quality have significant positive effect on enhancing
customer satisfaction toward internet shopping. |
| first_indexed | 2024-03-06T08:10:37Z |
| format | Article |
| id | upm.eprints-28186 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:10:37Z |
| publishDate | 2013 |
| publisher | International Journal of Business and Management Invention |
| record_format | dspace |
| spelling | upm.eprints-281862015-12-07T08:19:46Z http://psasir.upm.edu.my/id/eprint/28186/ Critical factors in determining customer satisfaction toward internet shopping in Malaysia Nikhashemi, Seyed Rajab Paim, Laily Yasmin, Farzana Yousefi, Abdolaziz Customer satisfaction is one of the greatest influential forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shopping. A survey was conducted to gather data to test the relationships in the proposed model. The collected primary surveys (n =218) are accompanied to examine the influence of the four dimensions expressed in the proposed structural model, therefore regression analysis were used to analyze the data. The result of study shows that ease of use, security, payment processing and customer perceived quality have significant positive effect on enhancing customer satisfaction toward internet shopping. International Journal of Business and Management Invention 2013-01 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28186/1/Critical%20factors%20in%20determining%20customer%20satisfaction%20toward%20internet%20shopping%20in%20Malaysia.pdf Nikhashemi, Seyed Rajab and Paim, Laily and Yasmin, Farzana and Yousefi, Abdolaziz (2013) Critical factors in determining customer satisfaction toward internet shopping in Malaysia. International Journal of Business and Management Invention, 2 (1). pp. 44-51. ISSN 2319-801X; ESSN: 2319–8028 http://www.ijbmi.org/v2i1%28version2%29.html |
| spellingShingle | Nikhashemi, Seyed Rajab Paim, Laily Yasmin, Farzana Yousefi, Abdolaziz Critical factors in determining customer satisfaction toward internet shopping in Malaysia |
| title | Critical factors in determining customer satisfaction toward internet shopping in Malaysia |
| title_full | Critical factors in determining customer satisfaction toward internet shopping in Malaysia |
| title_fullStr | Critical factors in determining customer satisfaction toward internet shopping in Malaysia |
| title_full_unstemmed | Critical factors in determining customer satisfaction toward internet shopping in Malaysia |
| title_short | Critical factors in determining customer satisfaction toward internet shopping in Malaysia |
| title_sort | critical factors in determining customer satisfaction toward internet shopping in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/28186/1/Critical%20factors%20in%20determining%20customer%20satisfaction%20toward%20internet%20shopping%20in%20Malaysia.pdf |
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