Critical factors in determining customer satisfaction toward internet shopping in Malaysia
Customer satisfaction is one of the greatest influential forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shoppi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business and Management Invention
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28186/1/Critical%20factors%20in%20determining%20customer%20satisfaction%20toward%20internet%20shopping%20in%20Malaysia.pdf |