IT investments and product development effectiveness: Iranian SBs
Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28862/1/IT%20investments%20and%20product%20development%20effectiveness.pdf |