Corporate social responsibility: adoption of green marketing by hotel industry
This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protect...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29000/1/29000.pdf |