Consumer willingness to pay for green food in Malaysia

The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine co...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format: Artykuł
Język:English
Wydane: Routledge 2013
Dostęp online:http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf