Consumer willingness to pay for green food in Malaysia
The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine co...
Main Authors: | Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir |
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Format: | Article |
Language: | English |
Published: |
Routledge
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf |
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