Consumer willingness to pay for green food in Malaysia

The purpose of this research is to identify how much consumers are willing to pay for green foods in Malaysia. A survey was conducted in Peninsular Malaysia of 1,355 respondents in order to explore their willingness to pay for green food products. Contingent valuation method was used to determine co...

Description complète

Détails bibliographiques
Auteurs principaux: Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format: Article
Langue:English
Publié: Routledge 2013
Accès en ligne:http://psasir.upm.edu.my/id/eprint/29353/1/Consumer%20willingness%20to%20pay%20for%20green%20food%20in%20Malaysia.pdf

Documents similaires