Convenient or trendy: factors influencing consumption at Malaysian home-grown full-service restaurants
Full-service restaurants have no geographical boundaries to limit the kinds of food and related services they offer in a rapidly growing global food industry. In Malaysia they are becoming especially visible in the urban areas where full-service restaurant operators including hawkers have recorded s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29354/1/Convenient%20or%20trendy%20factors%20influencing%20consumption%20at%20Malaysian%20home-grown%20full-service%20restaurants.pdf |