Factors affecting supplier selection in the Malaysian fresh produce industry
The selection of trading partners is one of the most important decisions to make in business-to-business marketing. Previous studies indicated that quality; price and the ability to deliver are generally regarded as the most important criteria by which organisational buyers evaluate their potential...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
American-Eurasian Network for Scientific Information
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29360/1/Factors%20affecting%20supplier%20selection%20in%20the%20Malaysian%20fresh%20produce%20industry.pdf |