Colour effect on physiology in a stimulating environment

Colour is an environmental stimulus that exerts an influence on human beings in a multitude of ways. The effect of colours has been abundantly and unequivocally demonstrated in previous research on the integration of multimodal approaches such as the psychological, performance and non-performance an...

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Main Authors: Ab Jalil, Nurlelawati, Yunus, R., Sheikh Said, Normahdiah, Mohamed Iqbal, Mimi Iznita
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2016
Online Access:http://psasir.upm.edu.my/id/eprint/29379/1/16%20JSSH%20Vol%2024%20%282%29%20Jun%202016_pg811-824.pdf
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author Ab Jalil, Nurlelawati
Yunus, R.
Sheikh Said, Normahdiah
Mohamed Iqbal, Mimi Iznita
author_facet Ab Jalil, Nurlelawati
Yunus, R.
Sheikh Said, Normahdiah
Mohamed Iqbal, Mimi Iznita
author_sort Ab Jalil, Nurlelawati
collection UPM
description Colour is an environmental stimulus that exerts an influence on human beings in a multitude of ways. The effect of colours has been abundantly and unequivocally demonstrated in previous research on the integration of multimodal approaches such as the psychological, performance and non-performance and preferences assessments. Nevertheless, little research has been conducted locally on the integration of physiological assessment and consideration of subjects' living ecology. This is particularly true in the fild of design. The objective of this paper is to propose an optimal colour for the hostel environment of female university students based on their heart-rate response. Four determined colours, namely strong red, bluish-green, pink and white, were painted in their rooms and divided according to exposures. In the experiment, a test and re-test method of assignment was conducted. The results show that subjects in the strong-red environment were stimulated after a short exposure, while subjects in the bluish-green environment were stimulated after long and sustained periods of exposure. In summary, the significance of a coloured environment is discussed with suggestions for a short, longer and sustainable period of exposure from a physiological perspective, aim of which being engagement.
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spelling upm.eprints-293792016-08-03T02:11:05Z http://psasir.upm.edu.my/id/eprint/29379/ Colour effect on physiology in a stimulating environment Ab Jalil, Nurlelawati Yunus, R. Sheikh Said, Normahdiah Mohamed Iqbal, Mimi Iznita Colour is an environmental stimulus that exerts an influence on human beings in a multitude of ways. The effect of colours has been abundantly and unequivocally demonstrated in previous research on the integration of multimodal approaches such as the psychological, performance and non-performance and preferences assessments. Nevertheless, little research has been conducted locally on the integration of physiological assessment and consideration of subjects' living ecology. This is particularly true in the fild of design. The objective of this paper is to propose an optimal colour for the hostel environment of female university students based on their heart-rate response. Four determined colours, namely strong red, bluish-green, pink and white, were painted in their rooms and divided according to exposures. In the experiment, a test and re-test method of assignment was conducted. The results show that subjects in the strong-red environment were stimulated after a short exposure, while subjects in the bluish-green environment were stimulated after long and sustained periods of exposure. In summary, the significance of a coloured environment is discussed with suggestions for a short, longer and sustainable period of exposure from a physiological perspective, aim of which being engagement. Universiti Putra Malaysia Press 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29379/1/16%20JSSH%20Vol%2024%20%282%29%20Jun%202016_pg811-824.pdf Ab Jalil, Nurlelawati and Yunus, R. and Sheikh Said, Normahdiah and Mohamed Iqbal, Mimi Iznita (2016) Colour effect on physiology in a stimulating environment. Pertanika Journal of Social Sciences & Humanities, 24 (2). pp. 811-824. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2024%20(2)%20Jun.%202016/16%20JSSH%20Vol%2024%20(2)%20Jun%202016_pg811-824.pdf
spellingShingle Ab Jalil, Nurlelawati
Yunus, R.
Sheikh Said, Normahdiah
Mohamed Iqbal, Mimi Iznita
Colour effect on physiology in a stimulating environment
title Colour effect on physiology in a stimulating environment
title_full Colour effect on physiology in a stimulating environment
title_fullStr Colour effect on physiology in a stimulating environment
title_full_unstemmed Colour effect on physiology in a stimulating environment
title_short Colour effect on physiology in a stimulating environment
title_sort colour effect on physiology in a stimulating environment
url http://psasir.upm.edu.my/id/eprint/29379/1/16%20JSSH%20Vol%2024%20%282%29%20Jun%202016_pg811-824.pdf
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