Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia
This study was designed to test a theoretical model determining the relationships among tourists' perceived food image, food satisfaction, culinary quality, and behavioral intentions. The structural relationships between the variables were examined by adopting a structural equation modeling (SE...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30534/1/Investigating%20the%20structural%20relationships%20between%20food%20image.pdf |
| _version_ | 1825947725768687616 |
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| author | Chi, Christina Geng Qing Bee, Lia Chua Othman, Mohhidin Abdul Karim, Muhammad Shahrim |
| author_facet | Chi, Christina Geng Qing Bee, Lia Chua Othman, Mohhidin Abdul Karim, Muhammad Shahrim |
| author_sort | Chi, Christina Geng Qing |
| collection | UPM |
| description | This study was designed to test a theoretical model determining the relationships among tourists' perceived food image, food satisfaction, culinary quality, and behavioral intentions. The structural relationships between the variables were examined by adopting a structural equation modeling (SEM) approach, and the empirical data was collected in Malaysia. Analysis of findings revealed that (a) tourists' perceived food image played a role in directly influencing food satisfaction and quality of culinary experience (culinary quality); (b) food image influenced tourists' behavioral intentions through culinary quality; (c) tourist satisfaction with their food experience directly affected perceived quality of their culinary experience and behavioral intentions; and (d) tourists' behavioral intentions were directly affected by their evaluation of culinary quality. This study concluded that food was an imperative contributor in destination tourism due to its capability in influencing tourists' perceived image, food satisfaction, culinary quality, and consequently impacting tourists' behaviors in the selection of a travel destination. |
| first_indexed | 2024-03-06T08:17:51Z |
| format | Article |
| id | upm.eprints-30534 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:17:51Z |
| publishDate | 2013 |
| publisher | Taylor & Francis |
| record_format | dspace |
| spelling | upm.eprints-305342015-09-14T03:25:51Z http://psasir.upm.edu.my/id/eprint/30534/ Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia Chi, Christina Geng Qing Bee, Lia Chua Othman, Mohhidin Abdul Karim, Muhammad Shahrim This study was designed to test a theoretical model determining the relationships among tourists' perceived food image, food satisfaction, culinary quality, and behavioral intentions. The structural relationships between the variables were examined by adopting a structural equation modeling (SEM) approach, and the empirical data was collected in Malaysia. Analysis of findings revealed that (a) tourists' perceived food image played a role in directly influencing food satisfaction and quality of culinary experience (culinary quality); (b) food image influenced tourists' behavioral intentions through culinary quality; (c) tourist satisfaction with their food experience directly affected perceived quality of their culinary experience and behavioral intentions; and (d) tourists' behavioral intentions were directly affected by their evaluation of culinary quality. This study concluded that food was an imperative contributor in destination tourism due to its capability in influencing tourists' perceived image, food satisfaction, culinary quality, and consequently impacting tourists' behaviors in the selection of a travel destination. Taylor & Francis 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30534/1/Investigating%20the%20structural%20relationships%20between%20food%20image.pdf Chi, Christina Geng Qing and Bee, Lia Chua and Othman, Mohhidin and Abdul Karim, Muhammad Shahrim (2013) Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia. International Journal of Hospitality & Tourism Administration, 14 (2). pp. 99-120. ISSN 1525-6480; ESSN: 1525-6499 10.1080/15256480.2013.782215 |
| spellingShingle | Chi, Christina Geng Qing Bee, Lia Chua Othman, Mohhidin Abdul Karim, Muhammad Shahrim Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia |
| title | Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia |
| title_full | Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia |
| title_fullStr | Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia |
| title_full_unstemmed | Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia |
| title_short | Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia |
| title_sort | investigating the structural relationships between food image food satisfaction culinary quality and behavioral intentions the case of malaysia |
| url | http://psasir.upm.edu.my/id/eprint/30534/1/Investigating%20the%20structural%20relationships%20between%20food%20image.pdf |
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