Investigating the structural relationships between food image, food satisfaction, culinary quality, and behavioral intentions : the case of Malaysia
This study was designed to test a theoretical model determining the relationships among tourists' perceived food image, food satisfaction, culinary quality, and behavioral intentions. The structural relationships between the variables were examined by adopting a structural equation modeling (SE...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30534/1/Investigating%20the%20structural%20relationships%20between%20food%20image.pdf |